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HOT
TRAILS HISTORY
I can't really tell you about HOT TRAILS without telling you something
about myself. My name is Bill Moore and I'm the owner, creator, inventor
of the products we call HOT TRAILS. I am 51 years old, a 6th generation
Texian, born, raised, and living in San Antonio, Texas.
I am very lucky to have been raised just north of the best trophy deer
hunting in the country, the South Texas Brush Country. I started hunting
at around 10 years old, birds, rabbits and such. I was in the 8th grade
when I took my first deer, only a spike... but to me it was a real trophy!
I have been an avid deer hunter ever since. Today I game manage 12,000
acres right in the middle of Texas famous "Golden Triangle", the Loma Blanca
Ranch.
In 1989, while working for my brother at his candle factory, I started
getting the idea for HOT TRAILS. I have always been the one to try new
and different ideas while hunting. Taking doe hocks and pinning them to
my pants, saving deer urine from freshly killed deer, trying all types
of new scents and attractants. I could go on and on but I'm sure you get
the picture. Using scents never really worked like I felt they should,
and I always thought it was my fault that they didn't. Maybe I was doing
something wrong, not putting them out in the right place, etc. Anyway,
I had just about given up on using scents, because it was costing me money,
and I was not having any success. Then one day while hunting I started
thinking about the scent I had just put out in my 35mm film canister full
of cotton. Here is what I came up with:
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Liquid scents are made up of mostly water, and water evaporates to nothing
when exposed to air, wind or sun.
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Different chemicals evaporate at different rates causing one mixture to
smell like one thing at first, but end up smelling completely different
at the end.
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I hunt for over 4 hours at a time and liquid scents just did not last that
long, so maybe it's not my fault that I've had little to no success with
these types of products.
Now I told you that I worked in a candle factory making scented wax products.
These products put out a strong fragrance even when not burning them, and
they smell for hours and hours. I thought, if I can do this with vanilla...
why not DOE IN HEAT!
At first I just used them myself and gave them out to friends. Then
others heard about how well they worked and soon my business was started.
That was in 1991 when my wife and business partner said, "Let's do it!"
We packaged the product and rented a booth at the New Orleans Hunting Show
put on by Texas Trophy Hunters Association. We thought we had a good idea,
but would the public think so too? They did... and so here we are today!
HOT TRAILS is now in its' 8th hunting season and sold in over 600 stores
in 39 states and in Canada. I would say the hardest thing in business is
to "teach an old dog new tricks"... but my advice is to never be afraid
to try. It doesn't matter whether it is making a dream come true or helping
yourself to become a more successful hunter!
HOT
TRAILS WORKS AND WILL HELP YOU
GET
YOUR TROPHY!!!
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